Most consumers still want to relax with a Magazine so they are still relevant in the printed form. As some titles do so much better than others, our detailed readership research will help you select the best option.
Some magazines are finding it difficult to remain relevant in a work where digital is seen as being dominant. But there is still a place for printed magazines and this is evident with major brands continuing to see that magazines can keep their brand top of mind.
Print is perceived by readers as being quite different to digital. Digital is generally searched for information whereas printed magazines are seen as the medium to sit back, relax and have a good read. The impact of an advertisement is quite different. The physcology of all this is quite deep but you can just look around in any café and see what people are reading.
A good magazine campaign, precisely targeted can be very effective when combined with Online and other media.
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