Radio is live and Online and competes with many Online streaming options. Targeting is the key along with environment and timing of the message. Finding the right environment for your message and broadcasting it at a time that will be most effective in reaching your target is critical to success.
Are you being sold lots and lots of spots without a great result? Are you limiting your audience by using just one or two stations? Are you using the same stations nationwide? Planning and buying radio is a complicated business with so many stations and requires a combination of precise targeting, comprehensive audience research and a well executed strategy. It’s all about audience and not the number of spots. The package plans on offer are designed to generate cash flow for the stations. They look good but don’t perform well. A tailored plan will always out perform a package for the same dollars.
We tailor our radio campaigns to put the right message to your target at a time when they are most receptive, wherever and whatever they are tuned to, be it live or streamed online.
If you would like to know more give us a call.